Data Protection and Privacy Notice
1. What Does This Notice Cover?
We explain what information we gather, why we gather it and the choices you have regarding your personal data.
2. What Information Do we, and How?
As customers, you do not have any legal obligation to provide any information to us. However, we require certain information from you in order to operate properly, including completing a transaction on your behalf. Login credentials (email and username) enable us to personalize and improve our services. You hereby agree and acknowledge that any information you do provide to us is provided at your own free will, for the purposes mentioned in this Privacy Notice and that we may keep such information in a database(s) which will be registered and kept in accordance with applicable laws and regulations.
a) Information You Provide to Us
We receive and store any information you enter on the Services or provide to us in any other way. The types of information provided by you may include your full name, email address, username, password, home and billing address, shipping address, order details of transactions carried out on the Sites, and payment information (payment information is held by our payment processors rather than us).
b) Information Collected Automatically
i. We receive and store certain types of information whenever you interact with the Sites or use another feature of the Services. In other words, when you are using the Services we are aware of it and may gather, collect and record the information relating to such usage, either independently or through the help of third-party services as detailed below. We automatically receives and records information on our server logs from your browser including your IP address, certain cookie information unique identifiers (such as click IDs) and the page you requested.
ii. We automatically collect usage information, such as the numbers and frequency of visitors to the Services, similar to user music preference data or to TV ratings that indicate how many people watched a particular show.This type of aggregate data enables us to figure out how often customers use parts of the Services or another feature of the Content so that we can make the Services appealing to as many customers as possible, and improve the Content.
iii. We also collect information about the devices you use to access our Services. This includes, for example, the type of computer or device you use, the hardware model, operating system and software.
c) E-mail Communications
d) Location Information
We may use this information to provide you with personalised content and location-based services, such as search results. Most mobile devices allow you to turn off location services. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.
3. What About Cookies?
hese technologies are used in analyzing trends, administering the Sites, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
4. Why Do We Collect Information?
We use the information we collect in order to:
Operate and improve the Services and to display Content
Allow you to take full advantage of the Services, including using “Wish Lists”
Allow you to order products on the Sites (where applicable)
Process or facilitate payments through third party payment processors (where applicable)
Recommend relevant products, and make it easier for you to track products you’re interested in
5. Where Will We Store Your Information?
Such staff may be engaged in, among other things, the fulfilment of your request, the processing of your payment details and the provision of support services. We will take all steps reasonably necessary to ensure that third parties to whom we transfer any data provide sufficient protection of that data.
6. Sharing Information With Third Parties
We share your information only as described in this Notice and require commercial entities with which we share your information to agree to keep it confidential.
a) Partners
We work with a variety of partners in order to offer you the widest possible choice of fashion items on the Sites.
b) Payment processors
c) Affiliate Networks
d) Advertisers
Advertisers and advertising networks may use automated technologies such as cookies to collect information about your website activity on the Sites and other sites. This is used to target advertising to you online that may be of interest to you.
e) Social media and other platform services
Information to/from third-party social media services:
This allows us to link your devices and provide you with a seamless experience across different devices that you use.
f) Analytics
We have implemented the Google Analytics Demographics and Interest Reporting feature and may share your information to analytics and search engine providers that help us to improve and optimize the Services.
g) Agents
We employ other companies and people to perform tasks on our behalf and need to share your information with them only to the extent necessary to provide products or services to you.
h) User Profiles and Other Information You Post
Email addresses are used to add new User Submissions to user profiles and to communicate through User Submissions. Any information that you voluntarily disclose online (on discussion boards, in messages and chat areas, through reviews in product pages, etc.) becomes publicly available and can be viewed, collected, and used by others. Any images, captions, physical descriptions, personal interests, or other content that you submit to the Services may be redistributed through the Internet and other media channels and may be viewed by the general public.
Please be aware that whenever you voluntarily post information to public areas on the Services or any other public forums, such information can be accessed by the public.
i) To comply with legal requests
We may provide your information to relevant third parties when we believe in good faith that it is necessary in order to (i) comply with the law, regulation or a legal request; (ii) enforce or apply our conditions of use in other agreements; or (iii) protect the rights, property, or safety, our employees, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.
7. How is Your Information Kept Secure?
We take care to maintain appropriate safeguards and security features to protect the integrity and privacy of the information you provide us with and to try to prevent unauthorised access to it. We encrypt your information to protect it from unauthorised use, and we use pseudonymisation, information access controls, and firewalls.
The transmission of information via the Internet is not completely secure and we cannot guarantee the security of your data transmitted to the Services. Unauthorised entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. Any transmission of data is at your own risk.
8. What About Links To Third Party Websites?
The Services contain links to other sites. When linking to another site you should read the privacy policy stated on that site. This Notice only governs information collected on the Services.
9. Data Retention
Subject to any legal obligations to keep your information longer, we store the data you provide to us for as long as is necessary to provide the Services to you, or until you ask us to delete it, whichever comes first.
After a request from a User to delete any data, a process will begin that permanently deletes the relevant data. Once begun, this process cannot be reversed and data will be permanently deleted. Any data which is not deleted shall be kept in an anonymized manner.
10. What’s Our Legal Basis for Processing Your Information?
We process your information where we have a legal basis for doing so.
a) Necessary for our legitimate interest. Our legitimate interests include:
Improving the Sites and Services and offering you a personalised experience.
Ensuring that our marketing communications, advertising and recommendations are relevant to you.
Understanding customer usage of the Services.
Ensuring the Services are managed correctly.
b) Necessary for the performance of our contract with you.
c) Based on your consent.
For example, where you provide us with marketing consents in order to send you information about products that may be of interest to you. Your consent may be withdrawn at any time by contacting us.
d) Necessary to comply with relevant legal obligations.
For example, to make mandatory disclosures to law enforcement.
